Romanian is a language derived from Latin, the ancient language of ancient Rome. In Latin, Varius means “variety.” The senator chose this name to define the range of wines of international varieties from the company’s portfolio.
This old concept, and yet new, ultramodern, but combined with the local terroir and specificity, led us to the graphic concept of the label. The images of the designs on the Varius labels are over 2500 years old, but at the same time they emanate a modern spirit that could place them in any contemporary art gallery.
It is, in fact, the essence of the Varius wine range: wines from pure international varieties, vinified with ultramodern technologies, keeping untouched the local imprint of a country with a millennial oenological tradition.